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LaPrima Shops: Fighting Breast Cancer One Pink Product at a Time











Marlton, NJ (PRWEB) September 20, 2006

The battle against breast cancer is among today’s most important issues facing women’s health. With Breast Cancer Awareness Month approaching this October, online retailer LaPrima Shops is expanding its line of breast cancer awareness products in its Pink Ribbon Shop, where a portion of all proceeds go to support breast cancer charities.

The new collection of breast cancer awareness products includes the Bialetti Mukka Express, a quick and easy Bialetti cappuccino maker with a dazzling soft pink finish. Other pink ribbon products include pink ice cream and mixing bowls from Zak Designs and a selection of pink Trudeau coffee mugs. The pink Bialetti cappuccino maker is complemented by a matching designer coffee product, the Bialetti Pink Dama. This Bialetti Italian 6 cup espresso pot is designed to effortlessly brew rich, authentic Italian espresso in just a few minutes.

LaPrima Shops’ decision to expand their selection of breast cancer awareness products comes on the heels of a previous successful effort. Company spokesperson Joe Cimino explains, “LaPrima Shops continues its fight against breast cancer by building on the overwhelming success of last year’s introduction of the Bialetti 8pc Pink Cookware set. We are honored to partner with some of the finest manufactures in the industry. The combination of quality, affordability and commitment from our partners makes this line a winner for both the consumer and the fight against breast cancer.”

LaPrima Shops has been featured prominently in several nationwide magazines and media outlets, most recently in O at Home, an Oprah Magazine. Others who have featured selections from LaPrima Shops’ products include InStyle Magazine, Country Home Magazine and Redbook Magazine.

LaPrima Shops maintains its own warehouse and fulfillment center which allows orders to typically be shipped on the next business day and permits up-to-the-minute inventory updates on their website. They offer free shipping on orders of more than $ 59 and flat rate shipping on all other orders for only $ 6.95.

For breast cancer awareness month products and a huge premium selection of fine products for the home, please visit LaPrimaShops.com.

About LaPrima Shops:

LaPrimaShops.com is the online source for over 500 of the finest products from more than thirty brands, including Aerolatte, Alessi, Bialetti, Built NY, Bodum, Good Cook, Jaccard, Lavazza, Mobi, NordicWare, Silpat, Sil-Pin, SiliconeZone, Trudeau, Zak Designs and more. The products and brands have been selected for their quality and style and are generally sold in upscale department and specialty stores.

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